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As if Alexander Wang doesn't have enough attention on him at all times, the powers that be at Wang's HQ have two new promotional campaigns coming down the pipe, both geared for an early February launch. First up is Wang's premier print advertisement, which will be featured in Interview Magazine's March issue, followed by a billboard at the corner of Lafayette and Great Jones Street, which will be officially unveiled on February 7.
Images for the billboard, Wang's first ever, were shot by Craig McDean and feature Aymeline Valade channelling her inner samurai warrior. An accompanying video of the making-of process will debut March 1. As if drivers needed yet another reason to be distracted on the NYC streets, now they have a samurai to add to the list.
There's a reason why we referred to these ventures as promotional campaigns, and not advertising campaigns. As Wang told WWD: "We restrained from using those words, because you set yourself up for doing things in a systematic way, like rolling out ads in the magazines certain times of the year. For us, it's about testing the waters and doing something out of the box." If Wang had his way, everyone would collectively refer to his promos as "image pieces". Yes...really.—Yale Breslin
· Alexander Wang Testing the Waters [WWD]
· Alexander Wang's Guerilla Ad Campaign Appears on 12th Street [Racked NY]
· Interview Magazine [Official Site]