H&M Finally Starts Work on Delayed Downtown Brooklyn Store

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Two and a half years after we first reported that H&M was coming to Fulton Mall, the company has finally broken ground on the new space. H&M was forced to push back its construction schedule to accommodate a busy subway station nearby, but that might have turned out to be a good thing, since the mall has just gotten more fast-fashion–friendly in the interim. (See for example the new Aeropostale, which will surely share customers with the Swedish retailer.)

The big, modern H&M space will occupy the corner of Fulton and Bridge Streets, but first workers have to demolish a series of buildings running from 401 to 411 Bridge Street. According to Brownstoner, 405 through 409 Bridge had already disappeared as of Monday, while machines were ripping up the buildings at 401 and 411. Brownstoner has also dug up the new renderings, which have shrunken slightly since the plan was proposed back in 2008.

· Storecasting: H&M to Set Up Shop on Fulton Mall [Racked NY]
· H&M Breaks Ground on Fulton Mall [Brownstoner]
· Storecasting: Subway Delays Fulton Mall's H&M [Racked NY]