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Maybe Sears doesn't need the Kardashian sisters after all: An AdAge study found that celebrity endorsements don't actually help sell products. "We studied every nationally televised ad for the first 11 months of 2010 and found that celebrity ads performed either below average or merely equaled it," explains the magazine, arguing that consumers are too busy and jaded to be swayed by a famous person's seal of approval. [AdAge via Gawker]