Hotlantic Avenue Was More Like Notlantic Avenue for Jodi Arnold

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Today's Post looks into the closing of Brooklyn's Jodi Arnold, which shuttered over the holidays after only about half a year in business. An accountant at the company's parent company told the paper that there just wasn't enough foot traffic on the growing Atlantic Avenue retail strip, despite the presence of the new Barneys Co-op just a few blocks away. And an assistant store manager at Barneys agreed that the street only sees crowds on the weekend, although he added that business was just fine. According to Steven Alan, who's had a Boerum Hill shop since 2008, it helps if locals already know the brand: "We found a lot of our customers, before we opened, were from there, and wanted us to open there."

The Post also reports that the Jodi Arnold shop was only intended as a pop-up, although the brand didn't publicize that when it opened in June. A reader pointed out to us this weekend that furniture from the boutique has already appeared on Craigslist, including some custom pieces, which suggests that store owners thought they'd be on Atlantic for longer than just a few months. Pop-up or permanent store, though, we're still sad to see them go.
· 'Hotlantic' goes cold for Jodi Arnold [NYP]
· Jodi Arnold Departs Atlantic Avenue After Only Six Months [Racked NY]