clock menu more-arrow no yes mobile

Filed under:

Walmart Tries to Win NYC's Love with New Website

New, 8 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Concerned that some local citizens might see them as some sort of fire-breathing monster, Walmart has debuted a new website dedicated to winning over skeptical New Yorkers. The site prominently features a recent poll finding that 71% of locals are in favor of a Walmart opening here and offers supports a place to sign up for future Walmart news. Why did it launch today? Possibly because this Wednesday, City Council will debate the chain's encroachment onto our shores.

"We've become more serious about evaluating opportunities, and we've gotten more proactive in defending our reputation," explains a Walmart spokesman. Of course, what would really win the hearts of New Yorkers is a Tumblr filled with short romantic descriptions about what our lives will be like together. Hey guys: is still available.
· Fire-Breathing Wal-Mart Dinosaur Menaces Manhattan [Racked NY]
· Wal-Mart Opens Major Campaign to Take New York [City Room]
· Walmart [Official Site]