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We sort of feel like the Bill Murray character in Groundhog's Day reporting another story of a indie boutique having to move down or across the street, but here we go again. Even 18-year old TG 170, the pioneer boutique that basically made the Lower East Side hospitable to a Steven by Steve Madden outpost, isn't immune. Effects of the still-suffering economy and a $12,000-a-month rent increase finally did the trick. Luckily for us though, the store will just be moving down the street to a spot on the corner of Ludlow and Broome.
In preparation for the first week of October opening, Terri Gillis is sprucing up the new, smaller location—putting in new floors, adding racks and building dressing rooms. The current space will be vacated by October first. Sadly, the smaller space means that former neighbor Marmalade Vintage's wares won't be coming with TG 170, but luckily we have the Marmalade and Girls Love Shoes pop-up through the holidays.
In the meantime, shoppers and TG 170's loyal customers should take advantage of a massive moving sale. The majority of the spring and summer items are marked at $25, as Terri wants to pack as light as possible for the move. The items are going fast as she told us a lady hauled out "giant bags of stuff" earlier.
On the bright side, the more chill stretch below Delancey will be a fantastic home for TG 170's new lease on life (so to speak). The new location will join neighbors like Miss Lonelyhearts around the corner on Broome and the Dressing Room, Pilgrim and Kaight, amongst others on Orchard Street. This is definitely a textbook case of when one door closes, another one opens.
· Marmalade Vintage's Time Is Up But It's Not Leaving Ludlow [Racked]
· Marmalade Vintage and Girls Love Shoes Match Up and Pop Up [Racked]