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After being closed for nearly the entire year, Chanel's Spring Street boutique is set to re-open its newly designed store tomorrow night for Fashion's Night Out. WWD has exclusive shots of what the shop, which previously released renderings of its interiors, actually looks like, and it seems to be just as fabulous as one could expect.
Designed by Peter Marino, the new spot lives up to its art boutique hype, with commissioned pieces such as a googly eye installation by artist Alan Rath above the sunglasses display, and interesting aesthetic touches, like a glowing shoe wall and makeup display for the special collection only available in Soho, displayed inside.
The art-centric design is said to be taking cues from Soho's gallery scene, even though these days, the only scene seeming to exist are tourists shopping up and down Broadway. But with a glossy, white, ten-foot tall Chanel #5 bottle embedded with 15 video screens that looks that's just as amazing in photos as its rendering led us to believe, none of that really matters. The instillation looks like a glorious designer brainwashing device, and in a way, it probably is.
It may or may not be too crowded to stop by during tomorrow evening's festivities for that free khaki-colored manicure, but with more fun stuff to gaze at besides a row of 2.55 bags, this one's a must-see.
· Chanel Reopens in SoHo [WWD]
· Giant Bottle of Chanel No. 5 to Dominate the Label's New Soho Spot [Racked NY]
· Official Site [Chanel]