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Leave it to Mary-Kate and Ashley Olsen to make watching a video of models wearing fabulous clothing more interesting than, say, watching a video of models wearing fabulous clothing.
The designer duo has created an interactive video of their Fall 2010 runway show that utilizes click-buy technology to enable viewers to select an item for purchase as the model wearing it glides down the catwalk.
Premiering in full on their website, TheRow.com later this week, the short preview video is up at Style.com, and makes buying designer goods easier and more enticing than ever. Only problem is, we haven't figured out a way to stop ourselves from "accidentally" hovering over the buy link for every single look. What! Technical glitch!
· Shop The Row Without Even Pressing “Pause” [Style.com]