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Come February 2011, Soho's going to smell a lot more like bubblegum. Brazilian brand Melissa is looking to open a store on Greene between Prince and Spring early next spring, according to Treehugger. The label is known for its bright colors, socially responsible production habits, collabs with everyone from Vivienne Westwood to Zaha Hadid, and, yes, the oddly candy-like scent of its plastic shoes. No other company strikes quite the same balance of environmentalism, fashion, and quirk, so this is a real win for NYC. It also seems safe to assume that the interior will be nutso, at least based on Treehugger's description: "Its concept will have something to do with silence, time and the idea of a cocoon."
· New Melissa Shoes + Brand Opening Store In NYC [Treehugger]
· Melissa [Official Site]