Melissa"> clock menu more-arrow no yes

Filed under:

Plastic Dreams Do Come True: Melissa Plans Soho Store

New, 1 comment
The new Amazon-inspired collection via <a href="http://www.melissa.com.br/en">Melissa</a>
The new Amazon-inspired collection via Melissa

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Come February 2011, Soho's going to smell a lot more like bubblegum. Brazilian brand Melissa is looking to open a store on Greene between Prince and Spring early next spring, according to Treehugger. The label is known for its bright colors, socially responsible production habits, collabs with everyone from Vivienne Westwood to Zaha Hadid, and, yes, the oddly candy-like scent of its plastic shoes. No other company strikes quite the same balance of environmentalism, fashion, and quirk, so this is a real win for NYC. It also seems safe to assume that the interior will be nutso, at least based on Treehugger's description: "Its concept will have something to do with silence, time and the idea of a cocoon."
· New Melissa Shoes + Brand Opening Store In NYC [Treehugger]
· Melissa [Official Site]

Melissa

102 Greene Street, New York, NY 10012 (212) 775-1950 Visit Website

Melissa

Greene Street and Prince Street, New York NY