clock menu more-arrow no yes

Filed under:

New Soho Shop a 'Realm' of Unattainable, Beautiful European Clothes

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Bored with America's current fashion selection and have a spare $10,000 to spend on something special? Well, you're in luck! Realm, a new boutique catering to those in search of one-of-a-kind looks by hard-to-find and in some cases exclusive European designers, celebrated its grand opening during Fashion's Night Out. The boutique carries a well-edited selection of designers including Jean Claude Jitrois, Alexis Mabille, Ermanno Scervino and handbag designer Samia Kamar, as well as established designer Thierry Mugler.

"What you find today on Madison Avenue is lackluster; it's time to get excited again," says founder Randi Jacobson, who has spent years traveling the world in search of cutting-edge couture, and explains that Realm is "an amalgamation of the best fashion I have found." Jacobson is particular fond of Jitrois' collection of fur, leather and ready-to-wear—she has been wearing it for over 20 years and even wore a Jitrois custom leather wedding gown.

The store itself is both luxurious and inviting, with sleek, shiny decorations that include embellished mirrors, a patch of shag carpeting and an Eiffel Tower replica. The clothing is beautifully merchandised and clearly extremely expensive, but the friendly sales staff made it seem acceptable to look at, touch and even try on things that may or may not cost more than our annual rent. One of our favorite pieces was a Jitrois fur-trimmed leather jacket, which goes for a respectable $10,800. Realm is located in Soho on Greene between Prince and Spring. If you can afford it, this place is amazing, and if not, it's still nice to look at.—Molly Vu
· Realm [Official Site]