Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
You never would have guessed it, but the real reason you like shopping? You're just a big ol' horndog. Researchers in London found that the brain reacts in the same, sexually aroused way when shown either pornographic images or discount sales. Though the study focused on supermarket sales, the excitement is said to be the same for any type of shopping bargain. Hey, no wonder you like reading Racked so much! [NYP]