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Florsheim Fêtes Collabs, New Pop-Up with PBR and Locksley

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Last night we braved hail and a tornado to drink Pabst and check out spring footwear at Florsheim's brand new pop-up shop on Mercer Street in Soho. Celebrating the launch of the shop—a first-time intermingling of Florsheim's main line, Florsheim Limited and Florsheim by Duckie Brown—and hosted by Florsheim VIPs (their last names are all actually Florsheim) and Stephen Cox and Daniel Silver of Duckie Brown, the event featured two power-popping mini-sets by indie band Locksley.

The space is crisp white and wide open. It spans two levels and features archival Florsheim photography, intricately-printed wallpaper and lush tropical plants. We quickly spotted Eddy Chai (co-founder of Odin), who, with Paul Birardi, designed the space, a line of accessories and the stop animation video featuring models donning Florsheim product and bobble-headed Cox and Silver avatars. Elsewhere Frank Tell and one half of Shipley & Halmos mingled with bloggers and magazine folk over buckets of beer and Fiji water. Everyone seemed quite taken with spring highlights from both the Limited and Duckie Brown lines. Stand-outs included a brogue in metallic bronze or eraser pink as well as a nice series of bucks in neutrals and navy.

The shop will remain open until at least February but—like several neighborhood boutiques that opened as pop-ups and hung around—there's a chance at permanence. Either way, the brand hopes the space will act as a template for department store shop-in-shop spaces as well as their permanent shops (there are 35) that as yet don't feature product from across all three lines.

In the meantime, Duckie Brown's current season offerings are up in the front. New stand-outs include a slim-toed, American flag-theme boot, bucks in rose, and a many-eyed high-top brogue boot in red suede. Just past Duckie, find winter accessories, some adorable socks, Florsheim Limited (which seem to share some bodies and styling cues from the Duckie Line), as well as a best-of main line assortment.

Before heading out and putting our hectic Fashion Week to bed, we had a chance to chat with the boys of Locksley to a soundtrack of Silversun Pickups and vintage Smashing Pumpkins. And they've been busy! They've been hopping from fashion event to fashion event and putting the finishing touches on a new album slated for spring 2011—a feat considering the quartet's last effort, "Be in Love," only arrived in store's earlier this year.
· Florsheim [Official Site]
· Duckie Brown [Official Site]
· Locksley [Official Site]

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