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Did you drop by the Theory store in the Meatpacking District last Friday night, during Fashion's Night Out? If so, you hit the most popular place in downtown New York City during FNO, as tallied by Foursquare check-ins of LES, SoHo and the Village. SuperData Research did some number-crunching and discovered that not only was Theory number one, but that most people were party-hopping around 10pm.
The details are interesting: Theory was followed by Chanel-SoHo, Catherine Malandrino and Tory Burch in popularity. A typical Friday night would bring more men out than women, but Fashion's Night Out caused the a steep gender shift to strongly female (duh).
We think the time chart is most intriguing, since it shows little traffic until ZOOM?between 6pm and 8pm, everyone went out and checked in like mad, and then they stayed out partying, eating and drinking until even after the shops closed. Foursquare traffic didn't calm down until about 3am. To check out the full report (with their fun graphs), go here. It makes us wonder if Foursquare is something Vogue could use to their advantage, should there be a Fashion's Night Out next year.