clock menu more-arrow no yes

Filed under:

Gant Gives the People What They Want: Showering Lacrosse Players

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

When every store in the city is throwing a party, there's really only one tactic to make your own event stand out, and that tactic is gratuitous male nudity. Gant kept things just this side of NSFW last night with a window display starring lacrosse players in the shower. The theme was inspired by the new Gant by Michael Bastian collection, which is all about lacrosse, and Bastian himself stopped by to hand out copies of a limited-edition style guide. We're told the crowd was massive but reasonably well-behaved, although there was an awful lot of screaming. Male models in the shower tend to have that effect on people.
· Style Guide [Gant by Michael Bastian]
· Gant by Michael Bastian [Official Site]
· All Fashion's Night Out Coverage [Racked NY]