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Behold Urban Outfitters' "Ironic" Old-School NYC Storefront

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Urban Outfitters has finally taken down the scaffolding on its newest Upper West Side store, revealing the controversial "ironic" storefront intended to look like four old-fashioned mom-and-pop businesses. Both the image above and My Upper West's slightly more recent (but darker) photo suggest that nobody's going to confuse the entryways with actual delis or hat shops, but we'll try our hardest to withhold judgment until Thursday, when the store officially opens.
· Upper West Side Openings and Closings [My Upper West]
· "Ironic" UWS Urban Outfitters Looks Like Normal Urban Outfitters [Racked NY]
· Urban Outfitters "Ironically" Celebrates Old-School New York [Racked NY]

Urban Outfitters

521 5th Avenue, New York, NY 10175-0003 212 867 4107 Visit Website

Urban Outfitters

2629 Broadway, New York, NY