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Are These Uncanny Abs Part of Armani's 3D Campaign?

Image via <a href="">the Grumbler</a>
Image via the Grumbler

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We all know female models are subject to all sorts of Photoshop abuse, but what about the menfolk? The Grumbler points to a new Armani Exchange ad in the Meatpacking District starring a handsome fellow who looks like he's got some kind of indestructible exoskeleton where his stomach is supposed to be. "Did the male model swallow a cupcake pan?" the blog asks.

Actually, there might be another explanation. Today's WWD reports that Armani Exchange is rolling out a 3D ad campaign for fall. The photos will appear in GQ, Interview, and V alongside pop-out 3D glasses which you'll also be able to use on store windows and video screens around the country. Armani is also planning to install a giant 3D billboard above the LIE. And while the campaign doesn't roll out until September, the MePa ad looks a lot like the sample photo. So maybe the model's neither a mutant nor the victim of rampant ab Photoshoppery; maybe it'll all make sense through 3D glasses.
· Meatpacking Abs [The Grumbler]
· A|X Armani Launches 3-D Ad Campaign [WWD, subscription req'd]
· Armani Exchange's 3D Ads, Videos, Windows, and LIE Billboard [Racked National]