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Ralph Lauren Nabs 'Em Early

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Ralph Lauren is publishing a children's book, but we're not talking about a Madonna-style English Roses bedtime story here. No, Lauren's book is going to be an "online virtual experience," and it's going to have a shopping component. Kids can listen to Harry Connick Jr. tell the story of eight well-dressed boys and girls on their way to school. If they like the clothes they see, they can click on them for purchase. It sounds a little sketchy, but 15% off proceeds will go to the Ellis Marsalis Center for Music, and in any case, it's not a new concept: People have been marketing directly to kindergartners ever since the days of He-Man. [WSJ]

Ralph Lauren - Rhinelander Mansion

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