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LimoLand Brings Hyper-Colored, Luxe Streetwear to MePa

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Menswear is definitely having a moment right now. There's a ton of great stuff out there—from established names and young designers at just about every pricepoint. Problem is, you can seriously drown in a muted Americana tidal wave of khaki and plaid and selvedge denim. Enter LimoLand.

One week old today, the new MePa boutique is LimoLand's first freestanding shop and as such the brand's international flagship. The space is modestly sized, with original brick walls, wood floors and exposed duct work juxtaposed by back-lit translucent panels and a swath of ultra-plush AstroTurf. It's the ultimate blank canvas for the brand's quirky-colorful luxury streetwear and accessories for men.

An international label, LimoLand was founded in 2007 and has been featured in some of the world's most influential boutiques (hello Colette and Dover Street Market). Casual, whimsical and a little tongue-in-cheek, the label is the brainchild of one Jean "Johnny" Pigozzi—a French born venture capitalist, art collector, photographer, conservationist, philanthropist, lover of color and print, and general famous international playboy.

Currently in soft launch mode—a grand opening and full fall delivery is slated for August 26th—the shop, as well as the brand new e-commerce site, features a sherbert-tinted collection of color-blocked polos, printed swim trunks, rainbow-trimmed anoraks, contrast-trimmed tailored shorts and khakis, and a smattering of fun-but-luxurious accessories (several of which are the result of international collaborations).

We love hedge-funder trunks printed in various currency symbols ($173) and a series of soft-cotton shorts with contrast-colored belt loops and pocket linings ($95)—we'll take the hot pink on beige. Polos with contrast collars and subtly-placed LimoLand monograms start at $90, while hoodies—high-necked, silk-lined and fashioned from heavenly pima cotton fleece—start at $125. If the double-L monogram print is too much for you, save it for that bit of lining peaking out from under your hood. All the better for focusing in on double-ended zippers with random, multicolored teeth.

As for collaborations, grab a 59Fifty flat-brimmed cap emblazoned with the LimoLand logo or one of a series of supple leather wallets with color-coded interior tabs created in part by French leather maven Isaac Reina ($75 to $145). Also impressive are a series of primary-colored canvas totes, overnight bags and iPod and camera cases created in collaboration with Yoshida Porter of Japan. A perfectly-sized weekender is compartmentalized and rife with interior pockets, elastic pouches, document sleeves and a slip for your laptop ($395). A great find, in a great series of colors, even if you're not exactly a French-born international playboy.
· LimoLand [Official Site]


29 Washington Street, New York, NY