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Storecasting

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The Ace Hotel has Opening Ceremony and Project No. 8, so naturally its new neighbor the Gansevoort Park Avenue needs an in-house store of its own. Head honcho Michael Achenbaum tells Hotel Chatter, "We’ll have great retail with the Lacoste store. They’ll be launching a lot of special edition products from this outpost. So it’s iconic but at the same time there are more modern aspects of the brand." The store isn't open yet, but it should go live sometime this fall. [Hotel Chatter]