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Swag Report

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Racked National delves into the secret world of celebrity gifting lounges at the Emmys. Stars get all sorts of swag at these things, from the useful—back in the pre-recession years they gave out Blackberries—to the pleasantly pointless, but the funny thing is that they have to listen to a pitch in order to walk away with the product. "So next time you're reading about gifting suites at The Oscars or Sundance," our sister site concludes, "and you're wishing that you could be hobnobbing with celebs and getting free loot, know that somewhere out there, Academy Award nominee Bob Balaban is hearing a long drawn out description about how a new-age brand came into being, all in exchange for a free baseball cap." [Racked national]