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West Side Pop-Up Fuses Fashion and Architecture

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On September 9th, just in time for New York Fashion Week, Building Fashion at HL23 opens its Simon Spurr pop-up—the first in a series of five temporary shops. Each shop will represent a partnership between an emerging label without an existing freestanding shop (others include Heather Huey, House of Waris, Richard Chai, Siki Im), and a winning team of young architects using a former real estate sales office (and a mere $5000) as their blank slate. The space, located just under the High Line on 24th Street, will abut 4000 square feet of outdoor event space sponsored by Supima.

Each pop-up is slated to run for ten days—Spurr closes on the 19th—before shutting down for three days of set-up for the next boutique. Architects: It's not too late to get involved. You have until tomorrow to enter a plan for the House of Waris pop-up; the deadlines for Richard Chai and Siki Im are September 8th and September 5th, respectively.

Non-architects and non-entrants: Click those links anyway—it's pretty illuminating. You can get quick histories on each house, read about what inspires the designers, how they perceive their customers and which shops are their favorites. Chai favors Tokyo's Margiela shop, loves fun-house mirrors and envisions his pop-up as "not over-designed or too precious, somewhat minimal and effortless, but not simple, slightly off," with "intentional color choices but not necessarily colorful (depends)." Well that sounds totally easy-peasy! Good luck, designers!

Stay tuned for more as each pop-up opens.
· Building Fashion [Official Site]
· Building Fashion [Architizer]

Building Fashion at HL23

504 West 24th Street, New York NY