clock menu more-arrow no yes

Filed under:

Racked's Guide to Fashion's Night Out 2010: Top Ten Gimmicks

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You are now allowed to hyperventilate. The program of Fashion's Night Out goes on and on and to help you decide your itinerary for the evening of September 10, we've done the dirty work. Every day this week, we'll present Top Ten lists for the events. First, we're listing down the Top Ten Gimmicks.

You might not make it everywhere you'd like in the single night (September 10, in case we haven't said it enough), and you might not be able to pay off your credit card when the bill arrives, but one thing is for sure: you will be entertained. From photo-ops with a live Ken doll to male models showering and even food truck feasts, the Top Ten Gimmicks prove that New York stores still have creativity in spades.

10. Barbie's Ken Doll mobile truck
Throughout the night, Ken will travel around the city in a mobile truck you can track and follow via Facebook, Twitter and foursquare, ultimately arriving at a fab location in the Meatpacking District. Come take your photo with one of several “real” Kens dressed for ultimate dream dates? because plastic boyfriends are forever! Multiple locations. Follow @OfficialKen to track them down.

9. Kiki de Montparnasse's erotic photobooth.
The adult side of Fashion's Night Out. "Enjoy live music, champagne and aphrodisiac tastings, private romance salons, our Erotic Portrait Booth and preview our latest collections on our renowned Kiki Models." 79 Greene Street.

8. Completely Bare's "vatoos"
In addition to participating in a Soho-area scavenger hunt called "Dots SPOTS," Completely Bare will have you walk the pink carpet to receive a free Richie Rich "Vatoo." That's a temporary vagina tattoo, for those wondering. 25 Bond Street.

7. Henri Bendel's high fashion experience
If paying for entertainment and FNO fun is okay by you, then Bendel's is the destination. For $25, you can get an astrological reading from Susan Miller and for $75, a Frederic Fekkai blow-out followed by dressing up in a Marchesa gown and House of Lavande jewels for a posing consultation and picture with Olivia Palermo. Don't worry; proceeds go to charity. 712 5th Avenue at 56th Street. More info here.

6. Gant's wet male models
If you prefer to ogle some nearly nude male models, Gant is "unveiling a sexy lacrosse themed window display featuring real lacrosse players taking their post-game shower LIVE." Who would've expected this level of sexiness from Gant? An appearance by designer Michael Bastian from 8-9pm and free beer until 10pm round out the evening. 645 5th Avenue.

5. Meatpacking District's foursquare scavenger hunt
We're still waiting on the prize details for their foursquare scavenger hunt, but the concept is awesome. You'll be sent around to some of the 50 different neighborhood events?"including celebrity appearances. music performances and digital installations."

4. Partners & Spade's non-fashion fashion party
If you're two hours into Fashion's Night Out and already tired of all the fashion, then Vena Cava's "Fashion Outsiders" party should be your next stop. The girls behind the label have invited several people outside of the fashion industry (think policemen, an Oklahoma farmer, toddlers...) to create limited-edition designs. This event isn't listed on the official FNO site that we could find, so the pickings could be great. 40 Great Jones Street.

3. Lord & Taylor's many levels of activity
If eating at their "Food Truck face-off" spots around the story gets you hungry to buy things, Lord & Taylor will reward you greatly: "With a qualifying purchase, get photographed by Top Model judge and fashion photographer, Nigel Barker, 8PM." Purchases also get you a spin on the "Wheel of Fashion" for gift certificates and more. Plus, registering on the first floor gets you a key which may unlock prizes, like Fashion Week tickets, iPads and iPods. 424 5th Avenue. More info here.

2. Bergdorf Goodman's canine fashion and karaoke
Tired of real models? In addition to whatever crazy plans they've got for their windows, BG will have doggies walking a runway in a canine fashion competition. And they aren't just any doggies, they're the pooches of fashion folk like Thakoon, Reem Acra, and James Mischka of Badgley Mischka. Don't forget the karaoke party hosted by hosted by photographer Patrick McMullan. Even if you're too shy to get up on stage, the list of those expected to belt out their favorite tunes?Cynthia Rowley, Eugenia Kim, Nicholas Kirkwood, Nicole Richie, and Norma Kamali?should make for an eclectic set list. 754 5th Avenue at 58th Street. More information here.

1. Barneys New York's personal carnival
The bland description of Barneys' insane plans reads like this: "Participate in fabulously demented activities: Ping-Pong, Karaoke, Drumming, Musical Chairs + more!" The details are fare more exciting: the karaoke will be judged by Mary-Kate and Ashley Olsen and Proenza Schouler's Lazaro Hernandez and Jack McCollough while David Neville and Marcus Wainwright of Rag & Bone play ping-pong with customers and Daphne Guinness sprays guests with her new Comme des Garcons scent. We're not sure who's showing up for musical chairs, but there's no way Daphne will win with those shoes she always wears. Oh yes, and pint-size blogger Tavi will be blogging and tweeting all about FNO live for Barneys. More info here.

· All Racked's Guide To Fashion's Night Out 2010 stories [Racked]
· Fashion's Night Out Directory [Official Site]

Bergdorf Goodman

754 5th Avenue, Manhattan, NY 10019 (212) 753-7300 Visit Website