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Dutch brand Scotch & Soda opened their beautiful gray doors yesterday on the corner of Lafayette and Prince. The shop—the very first in the U.S.—offers luxurious tweed blazers, beautifully tailored cloth pants, rugged jeans and comfy cotton. When we stopped by yesterday, customers were already streaming in, attracted by the new preppy presence in the former home of the Christian Audigier store. (Have no fear, Ed Hardy fans: The store just moved across the street). Inside, we found simple wooden shelves, lots of unique spaces, and soft, dreamy, cool Dutch clothes.
The menswear under the Scotch & Soda brand and the womenswear under the Maison Scotch name was well tailored and very modern. There were deep orange shirts, woven tops, and lots of plaid-printed shirts to pair with stylish jeans and khaki pants (so cute rolled up at the ankle!) For both sexes, there were formidable blazers and great scarves. The prices seemed to match the high quality of the clothes, with great fall outerwear at $297, button-up shirts at $94, cotton long sleeves at $78, hats at $39, and blazers at $219.
A couple months ago when the brand launched their Amsterdam flagship, they attached letters from secret admirers onto locals' bicycles. When the unsuspecting bikers called the attached number, they received a message that said, "Just come to Huidenstraat 3-5 and ask for M." Those who followed through got a goodie bag. Now, we haven't noticed any rash of love letters on the streets of Nolita yet, but we'll be watching.—Joann Pan
· Christian Audigier Closed in Nolita? Say It Ain't So! [Racked NY]
· Love Note Promotes New Label Scotch & Soda [Amsterdamblog]
· Scotch & Soda [Official Site]