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Seriously, Diesel, what have you done? Wrangler's new UK ads inform us via a series of cryptic phrases that the denim brand will soon be taking people with valid passports on some sort of mystery adventure. But the ads also instruct shoppers to "stop thinking," which sounds an awful lot like "Be Stupid"—though only if you're thinking about it, in which case you're obviously terrible at following directions. [Denimology]