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The Chelsea Hotel's Fake Stores; Matt Bernson Party at Scoop

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Image via <a href="http://www.chelseahotelblog.com/living_with_legends_the_h/2010/08/fake-stores-needed-at-chelsea-hotel-due-to-failure-to-attract-real-ones.html">Living with Legends</a>
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CHELSEA—The Chelsea Hotel blog Living with Legends reports that the hotel has put up signage for fake businesses to make up for all of its empty storefronts. Faux retail is so hot right now. [Living with Legends]

MEATPACKING DISTRICT—Tomorrow night, shoe genius Matt Bernson hosts a party in the new Scoop store on Washington Street. Stop by from 6pm to 8pm for drinks, dancing, and live music from Tamar Kaprelian, who just released an album called "Sinner or a Saint" on Interscrope. [Racked Inbox]

Matt Bernson

20 Harrison Street, New York, NY 10013

The Chelsea Hotel

222 W 23rd Street, New York, NY 10011