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We dropped into Jodi Arnold's new Brooklyn outpost on this very quiet and rainy Tuesday afternoon. The cheerful and spacious shop opened in July on the corner of Atlantic and Hoyt. Like the University Place flagship, this boutique boasts minimalist white walls offering a clean backdrop for Jodi Arnold's designs, plus accessories, beauty products and a rotation of themed art and coffee table books. This season's motif is appropriately, "community", hence all the books focused on New York. Also, did we mention that all the spring and summer Jodi Arnold pieces are all 50% off?
A quick look-through revealed quite a few summer-to-fall transitional pieces, like a navy and white checked cowl-neck dress with a front zipper for ($148.50 from $297), silk tanks featuring abstract prints by a Uruguayan artist (also $148.50 from $297) and a lovely, but edgy black macro-lace crop top with nude cami ($170.50 from $341 and also in a dress version for $236.50 from $473).
On a shelf along the wall, McBride Beauty products ranging from $12 to $34 are on offer. We were intrigued by the Multi-Purpose Repair Stick promising to solve a plethora of dry skin dilemmas for just $15. There is also a glass case displaying jewelry; we loved, loved the double bear-head rings (made from re-molded children's toys) by Philly-based Rabid Fox. They were kind of like the indie version of the Cartier Panthere collection, but priced between $150 and $200.
Jodi Arnold will unveil the fall/winter collection either at the end of this week or early next week. The new shop—and the entire block, for that matter—were eerily quiet on this weekday afternoon, but weekends promise more activity. Either way, it looks like the new Jodi Arnold is right at home on this boutique shopping block next to Steven Alan and near Eva Gentry, Butter and the highly anticipated Barneys Co-op Brooklyn.
· Jodi Arnold Definitely Moving to Downtown Brooklyn [Racked]
· No Fashion's Night Out for Barneys Co-op Brooklyn [Racked]
· Jodi Arnold [Official Site]