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Counter-Branding

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According to Simon Doonan, high-end brands are sending their competitors' bags to Snooki as a sort of smear campaign. This explains where the Jersey Shore munchkin got her $900 Gucci bag, but it raises a whole host of other questions, like who gave it to her and how many other purses she can rake in. Being an embarrassment has never been so lucrative! [Racked National via NYO]