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What if Foursquare rewarded you for checking in to stores? That's roughly the idea behind new app Shopkick, which doles out points called kickbucks for all sorts of shopping activities: Entering stores, handling sale items, visiting the dressing room, and so on. Earn enough kickbucks and you'll start raking in the gift cards. Unlike Foursquare, though, Shopkick is so finely tuned to your location that it can give you information about aisle-by-aisle deals as you walk around the store. And also unlike Foursquare, Shopkick checks you in automatically, processing your location wherever you go until you tell it to stop.
Right now, the app is supported by Macy's, Best Buy, Sports Authority, American Eagle Outfitters, and mall operator Simon Property Group, all of hope to use it to glean valuable information about how their customers shop. It launched for the iPhone today in New York, San Francisco, and LA, with a Chicago iPhone rollout next week and an Android launch planned for this fall.
· Aisle by Aisle, an App That Pushes Bargains [NYT]
· Shopkick [Official Site]