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Moxsie's Nod to Blogger Susie Bubble Is a Sign of the Times

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Moxsie's ad on left; Susie "Bubble" Lau on <a href="http://www.stylebubble.co.uk/.a/6a00e5508e95a988330133f2dcc870970b-popup">right</a>
Moxsie's ad on left; Susie "Bubble" Lau on right

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This morning's Refinery 29 subscriber email had the usual ad block in the side column. Today's ad was by Moxsie, the do-gooder indie shopping Mecca, and bears a striking resemblance to the ultimate style blogger Susie Lau of Style Bubble. Imitation is the sincerest form of flattery? Well, yes, but this is also a sign of the rising prominence of style bloggers. In years of late, bloggers like Susie Bubble have been the impetus for the increased mixing of high- and low-fashion items, prints and patterns, and DIY styles. Fashion companies are taking note—if people like the way these fashionable men and women style their outfits, then commercial labels should certainly follow suit (literally). So maybe the ad doesn't mention Susie's name because it doesn't have to—Moxsie expects shoppers to recognize her look on their own.—Alice Taranto
· Style Bubble [Official Site]