Dylan's Candy Bar Day Camp Turns Out to be a Bust

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Oddly enough, Manhattan parents didn't jump at the chance to pay up to $750 to send their small children to a candy-themed day camp. Upper East Side sweets pusher Dylan's Candy Bar thought kids would love the idea of candy camp, where 3- to 5-year-olds could do yoga, play dress-up, and take cooking and music lessons in a Wonka-ish atmosphere. Candy was "going to be incorporated into every aspect of the camp," a Dylan's spokeswoman explained to the WSJ, adding that the company's founder, Ralph Lauren's daughter Dylan Lauren, believes firmly in moderation. That clearly wasn't reassurance enough for parents, though; despite ads is magazines and parenting blogs, the camp found no takers. Regardless, Dylan's says it'll try again next year.
· Can Summer Camp Be Too Sweet? [WSJ]
· Dylan's Candy Bar [Official Site]