Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Welcome to Drunk Shopping, our feature celebrating the time-honored tradition of getting totally wasted while the sun's still shining before buying a bunch of debatably useful stuff that the sober you would be too timid or too restrained to take home. Each Friday we'll cobble together a new itinerary starting you off with a boozy Saturday or Sunday brunch before meandering through a few neighboring retailers and happy hours notable for seasonal specials, limited time availability, fantastic deals, recent openings, or new shipments.
The World Cup ends on Sunday, closing the book on New York's already-waning fascination with soccer until the next time the American team is good enough to matter. So let's send it off with a big, boozy, soccery, Drunk Shopping flourish by embarking on an epic downtown trek beginning in the Lower East Side. We'll brunch at Epstein's because even if that final game isn't on yet, ESPN will be. More importantly: Two-for-one burgers and $3 mimosa and Bloody Mary Sundays! That, friends, is reason enough.
Moving along, head a couple of blocks west to check out Mulberry Street's World Cup–themed pop-up Play Beautiful. It features stadium-seating for match-viewing, soccer-themed treats, and sports gear from various athletic heavy-hitters. Reservations are required to stop in, so be a person and click here.
From there head back east: Umbro has a pop-up, Cup-themed shop at Alife Rivington Club. So soccer, and so appropriately on trend in terms of '90s nostalgia—it's seriously a win-win.
From there start your hike south, but do stop into the Hester Street Fair. In addition to their usual selection of vintage clothing and decor, hand-made jewelry, foodie food and green market produce, and pretty little things from Gargyle, the Fair is erecting a special World Cup Soccer viewing tent so you won't miss a minute. Random: There's also a ping pong tournament and a "misting tent." We'll be in there, guzzling a vodka lemonade.
Now, the next stop is South Street Seaport, which is kind of a trek, and tragically, mostly dry. May we suggest joining us in spiking a lemonade or some such summery, fruity concoction as you follow the Bowery as it sort of morphs into St. James Place as it sort of morphs into Pearl Street until you finally reach that river-front destination and its temporary PUMA City NY shop for more World Cup crap?
Trade in a gently-worn pair of shoes for 30% off a new pair. Pick up some flag-themed, World Cup, summer-weight PUMA Tekkies. Spend $50 and annoy the hell out of everyone you know with a free vuvuzela. Spend $100 and get access to "the briskly air conditioned PUMA Social Club" for game-viewing and cocktail-sipping. Or, just watch the game in the beer garden and get trashed with everyone else.
Enjoy! And please do share your Drunk Shopping tips, tales, and war stories in the comments!
· World Cup Shop Play Beautiful Has Disappeared, But It'll Be Back [Racked NY]
· Battle of World Cup Pop-Ups: Umbro Hits Lower East Side [Racked NY]
· How to Get a Free Vuvuzela and 30 Percent Off Shoes at the South Street Seaport's PUMA City [Racked NY]
· RackedWire: PUMA's World Cup Kicks [Racked NY]
· Hester Street Fair [Official Site]
· Drunk Shopping [Racked NY]