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Forever 21 tapped California girl Rumi Neely of Fashion Toast to model for their new campaign, so her face is currently all over Times Square. It sounds like this was as strange for her as it would be for anyone: "Cannot even describe the specific kind of weird/awesome involved in seeing the Forever 21 campaign all over New York. As in watching the video loop in Times Square or rushing through the subway trying to not be late and pausing for a second to look at the poster or failing to hail a cab with my face on it. My favorite had to have been some guy who started mocking my shirt as I walked by ('Hey you missed the sixties by about 4 decades, honey') and then quickly did a double take...('Wait you're the girl in the Forever 21 video..?! You are, aren't you!')." [Fashion Toast]