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Bloom for Boss

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Even though we won't be seeing Orlando Bloom in Pirates of the Caribbean 4, we'll still see his pretty face gracing the pages of our magazines. Hugo Boss has announced that the actor will be the face for Boss Orange for men, following the footsteps of fellow Brit and tabloid target Sienna Miller who modeled for Boss Orange for women. "Boss Orange is a brand I immediately identified with because it has a laid-back, spontaneous quality I relate to,” Bloom says of his upcoming gig. [WWD, subscription only]