Jerome Dreyfuss Decorates His Soho Boutique with Masking Tape

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Jerome Dreyfuss, master of crafting women's handbags and husband to Isabel Marant, has brought renowned fellow Frenchman Julian Gardair into his Soho store to create a unique oasis of palm trees, sun beams and flora all made out of black masking tape. Both artists were inspired by Palm Springs—Dreyfuss says this was the starting point of his current line.

Dreyfuss has dressed models in Mickey Mouse gloves in his online ad campaigns, so we aren't surprised that he commissioned the artist to concoct works of art on his tiled white walls. Entitled "Tile Woods," the exhibit consists of fantasy trees with lively branches and healthy leaves that travel throughout the space. From the photos and a video on the artist's official site, we learn that Gardair carefully placed each piece of tape, moving a ladder to and fro to maneuver through the space. All of the merchandise was emptied out before the art installation was constructed, but now has returned to a beautiful backdrop of one-dimensional trees and a wooden community.—Joann Pan
· Jerome Dreyfuss SoHo Store Gets Covered in Masking Tape [Coutorture]
· Installation Tile Woods [Julian Gardair]
· Jermone Dreyfuss [Official Site]