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Orchard Street Hell Building to Blame for Bblessing's Demise

Image via <a href="http://www.apartmenttherapy.com/ny/lower-east-side/bblessing-012004">Apartment Therapy</a>
Image via Apartment Therapy

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The Cut caught up with Bblessing manager Nicholas Kratochvil to find out why the seemingly successful boutique has decided to shutter its lone Lower East Side location. Turns out that the goth-tinged menswear was no match for the genuinely macabre real estate situation taking place on the other side of Orchard Street, where a development known as the Hell Building has been festering for the past six years. Says Kratochvil:

We're on a block with nine closed storefronts and that giant waste of a site across the street...It's just been hard for our business to grow when everything in the immediate vicinity is shutting down.
Kratochvil also told WWD that despite discussions with possible new investors, Bblessing doesn't have any plans to keep doing its collection or re-open elsewhere. If you want a souvenir of the store, act fast: Through Saturday, its baroque sofa and other vaguely vampiric fixtures are selling for a discount.
· BBlessing Selling Its Gothic Furniture to the Highest Bidder [The Cut]
· Only the Good Die Young [WWD]
· Gothic Menswear Shop Bblessing Says Bbye to Orchard Street [Racked NY]


181 Orchard Street, New York, NY