If You've Got It, Don't Flaunt It

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According to a new study, the more high-end a label's products are, the less obvious its brand markings will be. More expensive goods tend to have a more subdued nod to price and quality through detail and stitching, which allows elite customers to signify to each other as being separate from the designer-purse– or sunglass–toting mainstream. There goes tricking people into thinking you're an heiress because you got a sweet graduation gift. [NYT]