Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Why is John Travolta hanging out on East 57th Street? Well, his image is plastered across the newly installed plywood of the future Breitling watch store, which sits in the space recently vacated by Nokia.
His crossed arms and flak jacket make it appear as though he is standing watch over the valuable space, a sentry on guard against any LVMH people sniffing around. You see, Louis Vuitton's parent company tried to snag the space too, but were unsuccessful and now Breitling will share the block with the LV flagship, Burberry, Miu Miu, Dior, Dior Homme and Chanel.
The three-story space will open this fall?most likely during fashion week, considering how quickly construction is progressing on the boutique. Such speculations have us thinking: will John Travolta show up in the front rows at the shows?
· Breitling Calls Time Out on LVMH for E. 57th Street Space [Racked NY]