Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Believe it or not, Hello Kitty motor oil is totally happening. Will it be sold at the Sanrio Times Square store? Probably not. "It seems that Sanrio has partnered with Italian automotive gasoline and diesel retailer AGIP (Azienda Generale Italiana Petroli) to create this snazzy 3-liter can of 5W-30 motor oil." Selected auto dealers will import it, and we wonder if the hardcore Hello Kitty fans will spring for a can. Keep your eyes on eBay. [InventorSpot]