clock menu more-arrow no yes mobile

Filed under:

Watch Grahame Fowler's Rotating Shirt Rack Go!

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There are a lot of great things about Grahame Fowler's West Village boutique—the locally-crafted menswear, the bright and fearless accessories, the many British flags—but the standout might be the rotating shirt rack. Inherited from the previous tenant, a dry cleaner, the rack holds dozens of cheery button-downs. It's been operational since Fowler opened the shop last summer, but we just got our hands on some footage of it in motion and figured we had to share. Sit back, relax, and enjoy all thrilling 17 seconds of the shirts whizzing by. And if you want to watch it again, well, listen, it's Friday, it's hot, and we're not going to judge you.
· Grahame Fowler: A Better Kind of Dry Cleaner [Urban Daddy]

Grahame Fowler

138 W 10th Street, New York, NY