Free Facials at the Limelight; Denim Hoedown on the LES

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We're closing up shop a bit early, summer Friday style. Have a good weekend!

CHELSEA—This Sunday and next, anyone who spends $20 at Om Aroma & Co in the Limelight Marketplace gets a free mini-facial and ten-minute massage. Om specializes in organic anti-aging products, and their press release contains the best cosmetics credential we've ever seen: Apparently they won four gold medals at the 2008 Beauty Olympics, making them the Apolo Anton Ohno of plant-derived youth serums. Stop by from 1pm to 6pm July 16th and 25th to take advantage of the deal. [Racked Inbox]

LOWER EAST SIDE—Also on Sunday, denim shop Self Edge throws a party at its Orchard Street shop. LA rockabilly band Omar & the Stringpoppers plays at 4pm, but the event lasts from 3pm to 8pm and the PBR will be flowing the whole time. Other perks: All sorts of merchandise is 15% off, and anyone who buys anything will get a freebie from one of the brands carried by the store. Labels include Iron Heart, Flat Head, Real Japan Blues, Strike Gold, 3sixteen, and Imperial, and the giveaways range from yoyos and coasters to free shirts and jeans. [Racked Inbox]