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Coach has enlisted two powerful allies in a campaign for its younger, more affordable Poppy range: Dessert truck hotshots Van Leeuwen and the Treats Truck. Not only with the trucks be dispensing sweets outside Coach stores around the city, but each one has invented a special Poppy-themed product for the occasion. The Van Leeuwen ice cream truck has designed a sort of upscale Cherry Garcia made with morello cherries and Michel Cluizel chocolate, while the Treats Truck has introduced heart- and flower-shaped cookies. They'll be available from noon to 11pm through the rest of the month at various Coach locations.
· Poppy's Sweet Tooth [WWD]