The Gap x Keds Customization Machine Is a Touch-Screen Computer

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This morning, the Keds x Gap collab debuted in Gap's Fifth Avenue concept shop, and we stopped by to try out the customization booth. The machine lets you pull patterns onto different parts of your shoe using a fancy touch screen. It gives you a range of colors and images, but what it doesn't do is on-the-spot shoe orders. Once you're done, you have to email the image to yourself. Then, when you're home, you can call up the image and order the shoe. In other words, if you want to save a trip to Fifth Avenue, just go to their website.

In-store shopping options are more limited. For women, there are only purple, white, red, metallic and denim no-lace Keds. Men's options are hard-soled, laced shoes in navy, beige and brown. Prices range from $40 to $50 per pair.—Joann Pan
· Keds x Gap Squeaky-Clean Shop Hits Midtown Monday [Racked NY]
· Keds Design Your Own [Official Site]