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Don't you just hate it when you donate to a museum, and you get some lame, plain totebag or a block of post-it notes printed with Monet's Water Lilies? Well, institutions like The Whitney Museum of American Art are finally understanding that getting into the wallets of the younger generations requires hipping it up a bit.
The newest way to support The Whitney is actually through Gilt, the members-only luxury sample sale site. They've partnered with Adam Lippes to score his perfect-fit T-shirts to be decorated by contemporary artists. The collection consists of four designs, two for men and two for women, and each costs $48. If you don't catch them today, they'll eventually show up next in The Whitney's own gift shop.
No word on if they count as a tax-refundable museum donation.
· ADAM for The Whitney [Gilt Groupe]