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Lorenzo Martone, fashion insider and Marc Jacobs beau, will launch Nycked, a line of women's swimwear this summer. Just to clarify, Nycked is derived from the initials N.Y.C. and is pronounced "nicked" (not, thankfully, "nekkid"). Martone tells WWD that he wanted to bring a "downtown" and "New York attitude” to a swimwear market that is largely influenced by bright and sunny L.A. Hence, a color scheme dominated by blacks, whites and reds and some nude mesh overlays thrown in for good measure.
Martone will launch the 20-design collection at Miami Swimweek next month and is aiming for specialty boutiques and big chains like Saks Fifth Avenue. The locally produced collection will run from $120 to $130 for suits to $210 for cover-ups. Nycked is a collaboration with friend and Bijules jewelry designer, Jules Kim (who on a side note will be launching two lower priced collabs with Urban Outfitters this Fall). The elephant in the room is, of course, did boyfriend Marc Jacobs lend a hand with the Nycked line? No, Martone tells WWD, “I don’t advise mixing the personal and professional.”
· Lorenzo Martone Launches Swimwear Line [WWD, subscription req'd]