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Technically, the Diane von Furstenberg sale at 260 Fifth begins at 9am tomorrow. And technically, today's press preview only ran until 10am and was closed to the public. But when we left, a staffer told us that the sale will remain open until 5pm today, and given the chaos that usually surrounds DVF's friends-and-family day, we can't imagine they'll be taking names the whole time.
As always, the sale offers 75% off a huge selection of recent DVF dresses, jackets, tops, swim and accessories, plus several racks of vintage and samples. And at this early juncture, the racks are still dotted with straight-from-the-runway pieces wrapped in plastic, like a feather-fringed white coat complete with matching miniskirt. Pricing is marked and fairly easy to follow: Coats are $350, dresses $125, gowns $275, wrap dresses and vintage $150, and tops $80 (see the full list in the photo gallery.)
We recognized many of the pieces on the racks from the DVF site's current sale section. The tight, sexy, anything-but-shy Uttana Dress ($475 originally, $332 online, yours for only $125) was all over the racks, and we found several stashes of the Paradis dress (was $385.00, now $269.50, $125 at the sale) as well. If you're looking for a classic wrap, you'll do just fine. If you dig, you'll come away with all sorts of day dresses. And if you really just love feeling like a sample sale archeologist, then by all means strap on your headlamp and venture into the depths of the sample racks, where a jumble of pieces (many of them with sizes unmarked) go for $50.
Up the right side of the space are tables with swimwear ($50) and scarves ($40.) Nearby, a full rack of caftans and cover-ups in crazy colors insures that your beach-going companions won't lose you if you wander off. (There's also a smattering of bags and belts, but they're definitely not the main attraction here.) And in the back, a communal fitting room feels well-maintained and friendly, although lord knows what it will look like once the hordes hit tomorrow.
· Dealfeed: Diane von Furstenberg [Racked NY]