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Tween girls and nostalgic fast-fashionista Gen-Xers ready to brace yourselves, Madonna's Material Girl collection for Macy's is ready for its August 3rd launch. While execs claim that Material Girl line is not a "retrospective" to Madonna's ever evolving styles, the pieces and looks are definitely a fond and distinct throwback to iconic Madonna images (sort of like in that Glee "Borderline/Open Your Heart" mashup sequence where all ghosts of Madonna's past were cavorting in the background).
WWD describes the collection as full of "cabbage rose-print dresses, slinky bandeaux, cute blazers, tomboy cargo shorts, skinny denim, drapy oversize knits and lots of leggings in stripes and patterns". The Material Girl collection also features shoes, handbags, jewelry and hair accessories. The pieces will mostly run from $12 to $14, with the exception of some $80 "wow" pieces, like a leather jacket embellished with studs and a bustier crinoline frock combo.
As most people know, the Material Girl collection was joint designed by Madonna and her 13-year old daughter Lourdes Leon, but despite their celebrity, neither will be the face of the campaign. That honor goes to a mystery celebrity spokesperson who will be unveiled at the August 3rd launch in Herald Square. The powers that be are keeping the young lady's identity locked in a vault, but will say that she is a "actress singer" who is "on a hit teen drama series and is known for her frayed, rocker-tinged style off-screen". That description just screams Gossip Girl's Taylor "Little J" Momson. Any other ideas? We're taking guesses until August.
·Madonna to Design Material Girl Collection [Racked]
· Maddona, Macy's Ready Material Girl Launch [WWD, subscription req'd]
· Material Girl Collection [Official Site]