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We can't imagine anyone being very passionate about Theory. It's so gray, and so responsible-looking, and it never seems to change much from season to season. But that's exactly why it's the perfect label to wear to the office (assuming you work in a place that won't let you get away with a hoodie)—it's smarter than Kenneth Cole or Club Monaco but just as unassuming. As such, anyone needing a career-wear update should get to Theory's Gramercy showroom—today if possible. Their menswear sample and overstock sale started this morning and at lunch sales seemed brisk. You certainly wouldn't call it a mob scene—that would be so un-Theory—but a healthy crowd of guys are assertively stocking up and items (especially suits and dress shirts) are going fast.
Look out for a deep selection of blazers and sports coats ($179). They're available in a full range of sizes and in mainly solid shades of gray and beige with a few neutral seersuckers thrown in. Overall they seem extremely seasonally appropriate. Suits are equally light-weight and equally void of color, and at only $349, their racks were already pretty thinned out. Most-shopped sizes (like 40) were already about three hangers away from totally sold out. Pants ($89) and shirting ($59 to $89) are ample, however, and offer some of the few shots of color (cropped pants in mint and lemon, five-pocket trousers in orange; gingham shirts in yellow, orange, and blue) in an otherwise aggressively beige (that's definitely an oxymoron) space.
For weekend, find a wide array of tees—mainly solid v-necks in yellow, orange, and weathered stripes ($29), cropped navy or liberty-floral swim trunks ($39), and a series of identical black-on-whatever (yellow, green, gray) shorts ($59). There are also a ton of those lightweight summer scarves that Theory and friends have been trying to make happen for three summers running ($39—likewise the slightly-cheap looking almost slim ties).
The sale goes through Monday; credit cards are accepted. Do note: It's on the second floor.
· Dealfeed: Theory Men's [Racked NY]