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Finally! We've been waiting for an official opening date for the Target in East Harlem's East River Plaza and here it is: per billboard signage posted, the magic date is Sunday, July 25. Straphangers may have also noticed an entire 6 train wrapped in Target ads hailing the upcoming event. Leave it to Target to make a huge splash with the the first-ever full-length ad wrapped train decorated in a mix of the signature bulls-eye logos and seasonally patriotic American flags. Target joins the already open for business Costco and Best Buy, completing the trifecta of discount shopping heaven (bulk toilet paper, a flat screen and designer collabs all in one trip!). We're so excited to have another option to hit when the Tucker collaboration arrives on September 10th.
Target Billboard via HarlemCondoLife
· Local Girl Makes Good: Tucker for Next Target Collab [Racked]
· Target Set to Open in East Harlem [HarlemCondoLife]
· Target and MTA Unveil First Full Length Train Wrapped in Advertising [NYC the Blog]