clock menu more-arrow no yes mobile

Filed under:

Some 40 People Are Waiting Outside Apple Soho Right Now

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It was tough to assess the length of the line at the Apple Store Soho this morning—but only because it was shrinking before our very eyes. Preorders are completely finished, and the walk-ins at the front of the line said they'd only been waiting for about an hour. We're told the current stock won't last all day, though, and the Genius running the line didn't seem convinced this morning's calm would last either. (Given what the line looked like at 8pm yesterday, she's probably right.). If you're going, go early.
· All iPhrenzy coverage [Racked NY]

Apple Soho

109 Prince Street, New York, NY