Outside the Soho Apple Store, a Forest of Umbrellas

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Fashion blogger Alex Geana took the photo above—a look at the Soho line circa 3pm. "It's 93 degrees—diligent Apple employees are handing out bottles of water with umbrellas," he writes on the Facebook page for Designer's Management Agency. "They look like they're about to drop from heat stroke. Once you get your phone you can even sell your old one for $100 to the resellers on the street." Meanwhile, Gizmodo reports free gelato, which has got to be the only good part of the grueling wait.

· Designers Management Agency [Facebook]
· The Incredibly Slow, Incredibly Hot Soho iPhone 4 Line [Gizmodo]
· All iPhrenzy coverage [Racked NY]